Prior to the rapid evolution of digital media, most SMEs and marketers relied heavily on the media knowledge and creative expertise of traditional advertising / media buying agencies. Back then it made perfect sense as advertising planning, buying, creative executions...
Content marketing today is playing a far more critical role in businesses marketing practices across every industry. So, if you’ve been generating content for a while, you would have developed a valuable ‘bank’ of content resources. Like any media content, over time...
Recent Comments