Prior to the rapid evolution of digital media, most SMEs and marketers relied heavily on the media knowledge and creative expertise of traditional advertising / media buying agencies.
Back then it made perfect sense as advertising planning, buying, creative executions and promotional activities were totally dominated by Television, Print, Magazines, Radio, Cinema and Outdoor.
Given the agencies’ expertise, outsourcing allowed businesses to keep their focus on their day-to-day management, marketing activities and servicing of their loyal customers. Really what they were doing was what legendary business consultant, Peter Drucker said, ‘Do what you do best and outsource the rest.’
The advent of digital technologies, with rapidly evolving social media platforms and websites, quickly undermined the established media sectors dominant share of audiences.
This resulted in a massive disruption and decline in traditional media audiences. This saw an ongoing transformation and seismic shift to new media consumption, and online buying behaviour.
The transition to today’s measurement and reporting of all media effectiveness, along with online content creation disciplines, will continue to evolve.
The challenge for SME’s, is the ongoing need for expertise and understanding of the ever-shifting disciplines of digital media marketing. And in a nutshell, staying ahead of the game, or at least, trying to keep up!
So where to from here you may ask?
Expertise in a rapidly evolving media world is even more critical today!
Most SME’s today feel they are at a disadvantage to larger companies with greater financial clout to run in-house marketing teams, often supported by outsourcing to a marketing agency. On the surface, it may seem that only businesses with significant marketing budgets can afford to outsource, however, the reality is that for SMEs with smaller budgets, it can be a viable solution.
Why Is outsourcing worth it for your business?
Even medium to large companies today are outsourcing their marketing content to smaller, more nimble and pro-active marketing agencies. In a dynamic digital media environment, smaller, digital savvy marketing agencies are not weighed down by the relentless demands of big budget clients.
Let’s face it, complacency is never an issue with smaller agencies. Because they value your business, and are more focused on delivering commitment, creativity and diligence to their client.
Also, outsourcing your SME marketing to a smaller marketing agency provides access to expertise and resources you either don’t have, or can’t afford to run internally.
Their commitment to your ongoing success ensures that, together you can implement effective response driven marketing campaigns- and at a fraction of the overheads of inhouse marketing costs.
After all, as Warren Buffet states, ‘…it’s in society’s best interested to have the most output produced with the least inputs.’ This is definitely true when outsourcing to highly agile agencies with lower overheads.
7 Ways You Benefit from Outsourcing Your Business Marketing Needs
1. Saving Costs on Building an Internal Marketing Team
Let’s face it, in today’s digital landscape it’s incredibly costly to build a team with all of the talents required to fit your business marketing needs. To attempt to do so is simply folly, better to appoint a smaller marketing agency who can tap into whatever area of expertise is required.
You will avoid all the costly overheads of staff numbers and these savings can provide help with your marketing budget. You will also have more expert resources and access to a specialised talent pool to really bolster your marketing campaign and drive better results!
2. No More Bureaucracy.
Without the usual, inhouse corporate compliance rule book, you will have access to a productive, innovative solutions environment for blue sky thinking and creative brainstorming. And get things done faster!
3. Less Revenue Focus.
Your outsourced marketing agency will need to make money – obviously. But they are not totally consumed by numbers. Nor does it determine direction, rather it inspires enthusiasm and motivation for creating strategic solutions to meet your marketing objectives.
4. Lost in ‘The System’.
Smaller marketing agencies do not have the staffing, and departmental structures of a medium to large business.
Their specialised staff are always communicative and responsive. You are their most valued asset, and as such, you the client can call and expect an answer immediately to any query on your marketing progress.
5. Small is Nimble.
By their very nature, smaller marketing agencies are results driven, flexible and adaptable. If you the client wants something done, they will just get it happening without loads of procedural minefields to slow it down.
If the strategic or creative direction suddenly needs altering, your small agency can react with immediacy, and ensure a smooth, seamless transition.
6. Relevance and Responsiveness.
Small agencies, by their very nature are responsive and this enables them to move quickly to address the daily pressures of a fast-moving marketplace. Clients identify with this attitude and are attracted to this immediacy – as they too want to move at that same speed. Often smaller agencies are best positioned to deliver on this value add.
7. Affordability and Transparency.
Some big agencies who work with massive businesses, consider their clients to be a license to print money. They will often load costs in the belief that their clients can afford it and will pay it. However, most clients are aware of this practice and many are now seeking smaller, more transparent agencies who can deliver the same or better work at a lower price point.
Businesses are often resigned to the loss of ROI if they are forced to make cuts to their marketing budget. However, as we have already covered, in the event of budget cuts, outsourcing your marketing could help you find a better way to maintain your ROI.
Outsourcing is more than just saving money; it’s also about maximising the results from your existing marketing efforts and ultimately, helping you convert more customers.
For more information contact us at Content Box: +612 9440 9369