Prior to the rapid evolution of digital media, most SMEs and marketers relied heavily on the media knowledge and creative expertise of traditional advertising / media buying agencies. Back then it made perfect sense as advertising planning, buying, creative executions...
This year has seen a major disruption and restructure in the way we market our businesses. The roles of content marketing, email and social media marketing will become critically important as we move into 2021. Why? 2020 has seen all Australian businesses...
Just three months ago, our Australian way of life, employment, schooling, socialising, entertainment, and commerce were changed dramatically. As we watched news updates reporting the incredible growth of COVID-19 infections around the world, our Governments reacted...
Now it is more important than ever to remember your brand purpose. With thousands of businesses across Australia shutting their doors due to the COVID-19 pandemic, retailers, restaurants, bars, cinemas, and schools—resorts, gyms, hair salons are redefining their brand...
It’s not a good idea to abandon your marketing efforts during a global pandemic… It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. There seems to be no rainbow in sight...
How many times have we heard the phrase, “A picture is worth a thousand words.” The phrase doesn’t really mean that images are more valuable than written words. Instead, it means that images have an immediate and lasting impact and can be an...
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