Marketing Trends 2025: Game-Changing Strategies

Text on a crumpled paper background reads 'What are the marketing trends for?' in bold blue letters. Below the text, four white dice display the year '2024,' with the last die tilted to reveal both '4' and '5,' suggesting a transition to 2025.

Marketing trends in 2025 are transforming how brands connect with audiences. This shift is driven by technology, changing consumer behaviour, and a focus on personalisation and data. With over 20 years of marketing experience, I’ve seen these revolutionary changes first-hand, from the rise of AI to the power of video and witnessed the impact this has on digital marketing.

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Table of Contents:

  • The AI Revolution in Marketing
    • Personalisation at Scale
  • The Continued Dominance of Video Content
    • Live Streaming and Shoppable Content
  • The Rise of the Creator Economy
    • Brand-to-Brand Collaboration
  • The Evolution of Search
    • The Impact of AI on Search
  • The Growth of Retail Media Networks
  • The Imperative of Sustainability in Marketing
  • The Challenge of Slowing Population Growth
  • FAQs about Marketing Trends in 2025
    • What is the future of marketing in 2025?
    • What will marketing look like in the next 5 years?
    • What is the next big marketing trend?
    • What will marketing look like in 2030?
  • Conclusion

The AI Revolution in Marketing

Artificial intelligence (AI) and machine learning are now essential to marketing strategies. Their importance will grow even more by 2025, improving processes from customer segmentation to content creation. Almost half of marketing leaders use AI tools and generative AI, highlighting the growing significance of AI.

AI’s potential is huge, but it’s not a standalone solution. Data quality and infrastructure are important as businesses adopt AI-driven marketing. This will affect global social media strategy, as companies adjust to this emerging trend.

Personalisation at Scale

AI allows hyper-personalised experiences at scale. By 2025, expect advanced personalisation, delivering tailored content and real-time recommendations throughout the customer journey. Dynamic content platforms like HubSpot or Marketo can help create user journeys to improve the digital marketing experience.

The Continued Dominance of Video Content

Video remains critical in digital marketing. Platforms like YouTube, TikTok, and Instagram Reels favour short, interactive videos. Video’s importance in marketing strategies will increase by 2025, as marketers focus on creative content.

While broadcast TV is still prevalent, many people stream TV. This change creates both difficulties and chances for marketers seeking to enhance customer engagement.

Live Streaming and Shoppable Content

Live streaming will be huge in 2025, particularly for e-commerce. Live commerce sales may make up 20% of all Chinese retail by 2026, largely thanks to Gen Z and millennials. Live streaming helps brands connect with younger audiences.

Platforms like Taobao Live and Douyin are already widely used in China for both entertainment and shopping. As live streaming and shoppable content become global, brands will have to include them in their digital marketing campaigns.

A young female content creator with long black hair and sunglasses on her head is recording a video for her audience using a smartphone mounted on a tripod with a ring light. She is seated at a restaurant table, reviewing a meal that includes a burger, fries, and a cocktail with a lime garnish. Wearing a white sleeveless top, she gestures expressively while speaking, showcasing her enthusiasm and engagement. A laptop and a vintage camera are also on the table, indicating a professional setup. The setting has a modern, stylish ambiance with brown leather seating, suggesting she is creating lifestyle, food, or travel content.

The Rise of the Creator Economy

The creator economy is rapidly expanding and will be a dominant marketing force by 2025. The industry is currently valued at $250 billion, with potential to reach $480 billion by 2027. Creator content provides an easily accessible path to valuable data insights and user experience understanding.

This allows brands to partner social media campaigns with creator communities and influence. Working with authentic creators will be key to engaging audiences and earning trust by 2025. The ability to create social campaigns and leverage organic search trends in new ways is also a plus for smaller brands.

Using influencer-created user-generated content will allow businesses to tailor targeted messaging to specific buyer personas within these digital channels, leading to stronger conversion rates.

The trend is likely to drive engagement in new ways, allowing businesses to reach younger demographics and create content relevant to what they’re already consuming and change the way we approach content marketing.

Brand-to-Brand Collaboration

Brand-to-brand collaborations are also increasing. Businesses create distinctive products and experiences by utilising the skills of compatible brands. Data indicates brands focusing on collaborative efforts have grown yearly revenue streams by over 50%.

The Evolution of Search

Changes in how consumers search online will greatly affect marketing strategy in 2025. Consumers use many platforms while shopping, and marketers should optimise social commerce platforms to drive growth and conversions.

Social media inspires. Search engines and large language models qualify. Reviews and Reddit validate. Marketplaces, like Amazon, enable purchases.

This multi-platform search approach means brands must maintain visibility on various channels. Optimise content quality for several search types. Social media offers digital strategy optimisation and improved consumer behavior insights, creating tailored experiences for younger audiences across their buyer journey.

Large language provides marketing teams a strong base from which to optimise search optimisation and campaign performance.

The Impact of AI on Search

AI will transform search soon. OpenAI’s SearchGPT points towards the use of AI search replacing regular search.

Adapting search engine optimisation strategies is a must. Focus on semantic search and detailed content over basic keywords to keep pace with this emerging trend.

These shifts are important in helping marketing leaders build a stronger connection between brand and audience. It allows marketing leaders and digital marketers to target messaging by channel, by influencer, or by platform, driving more efficiency and effectiveness within marketing technology and ad spend.

The Growth of Retail Media Networks

Retail Media Networks (RMNs) are becoming more important in online ads. Brands connect with tailored audiences via personalised ads through retailers using RMNs. This can appear on retailer sites, apps, and even shop displays. First-party data from retailers creates more specific marketing.

Retail media will likely comprise almost a quarter of all US media advertising budgets by 2028. This offers great chances to connect with ready-to-buy consumers. This strategy provides consumers with easily accessible marketing material through streaming TV and more traditional methods.

RMNs provide access to first-party data and user data allowing businesses to create more precise ad targeting through better data analysis of consumer behaviour and user experience across numerous marketing channels.

Close brand-retailer collaboration, including content strategies relevant to particular user segments, can significantly increase organic search performance and drive efficiency of advertising spend.

A conceptual image representing sustainability and recycling, featuring wooden blocks arranged in a hub-and-spoke pattern on a wooden surface. The central green block displays the universal recycling symbol, with black lines connecting it to surrounding blocks, each depicting an eco-friendly icon. These icons include waste management, renewable energy, water conservation, sustainable packaging, energy efficiency, and environmental protection. The image symbolizes the interconnected aspects of sustainability, highlighting the importance of responsible resource use, recycling, and environmental conservation for a greener future.

The Imperative of Sustainability in Marketing

Sustainability is no longer optional but a significant factor in purchasing choices. Sustainability laws will increase in leading economies by 2025, promoting corporate ESG initiatives. Sustainability efforts are becoming a critical marketing trend for 2025.

Marketers must truly convey brand sustainability projects. It’s essential to create content related to user-generated content and email marketing to enhance customer experiences with brand sustainability.

Sustainability is not simply a marketing effort, it’s a company-wide approach. This will further emphasise how valuable user data has become in informing overall digital strategy across multiple marketing strategies.

See some of our social responsibility projects.

The Challenge of Slowing Population Growth

One trend impacting marketing strategies in 2025 is slower global population growth. Global population growth is now under 1% yearly. It peaked in 1963.

This presents marketers with new marketing challenges but also opens opportunities. Maintaining market share might be simpler, as fewer new shoppers appear. However, achieving expansion gets tougher. Businesses will need to focus on gaining more from existing markets and discovering new areas for expansion.

Another potential avenue for growth is developing premiumisation strategies to drive value growth and maintain a leading market share as brands find themselves in increased competition within their respective market. Companies now need to learn how to best manage consumer expectations for product quality while balancing profitability margins. Businesses now also must invest in marketing automation for AI tools to increase the efficiency of campaign performance.

FAQs about Marketing Trends in 2025

What is the future of marketing in 2025?

AI, search optimisation, generative AI, machine learning, and increased personalisation will shape marketing’s future. Video, especially live and shoppable formats, will continue to be popular.
The creator economy will also be highly influential. Sustainability will remain a crucial consumer and company priority.
Understanding marketing trends now is critical for success as marketing leaders strategise on where ad spend and focus should be allocated.

What will marketing look like in the next 5 years?

Marketing will become increasingly data-led in the next five years.
Expect more interactive content experiences. Expect to see lines blur between content, commerce, and community as social commerce becomes more prevalent.

What is the next big marketing trend?

Many new digital marketing trends are emerging.

The integration of AI across all marketing functions will likely be the biggest shift. This spans from content strategy to customer segmentation and personalisation.

AI offers improved data analysis regarding content strategy, creating new content trends, allowing marketers to optimise their content strategy while driving engagement.

Language models help marketers better automate routine and optimise their customer experience in unique and personalised ways, while easily tracking key performance indicators and trends.

What will marketing look like in 2030?

Expect marketing to be even more personalised and predictive by 2030.

Technology like brain-computer interfaces and advanced augmented reality (AR)/virtual reality (VR) may lead to entirely new marketing avenues.

Sustainability and ethics will probably play an even bigger role as consumers focus more on social and environmental problems. Marketers need to plan long term if they hope to continue to grow and drive value.

Conclusion

The marketing world is changing quickly. Trends like the increasing use of AI, the influence of video, and the rising creator economy will reshape how brands connect with their audiences. Consumers expect businesses to implement technology into the buyer journey and purchasing experience.

To succeed, marketers must embrace new technology, put personalisation first, and adjust to evolving consumer behaviour. Successful brands will creatively deliver meaningful, individual experiences.

Consumers are at the centre of these changes. Understanding consumer needs, wants, and behaviours is key to leveraging key trends of 2025 well. The marketing future is bright. It also presents challenges. But it’s overflowing with opportunities.

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