Fundraising in China

Branding for Shanghai Melbourne Cup Fundraising Event, China

Project Overview

We were tasked with the creative and branding direction for the Shanghai Melbourne Cup events from 2007-2010, held by the Australian Women's Group in Shanghai.

This event was one of the largest annual fundraisers, attracting a wide audience to support various charities across China.

Cup Fundraising Event image
ChinaActivities image

Activities

  • Event Branding: Development of all visual and promotional materials, ensuring that each element of the event echoed the excitement of the Melbourne Cup while emphasising the philanthropic goals.
  • Fundraising Enhancement: Through strategic marketing and compelling storytelling, our branding efforts significantly boosted attendee engagement and charitable donations.
  • Charity Support: Funds raised supported vital organisations such as Operation Smile and Heart to Heart Shanghai, contributing to health and welfare projects in China.

Our involvement showcased how targeted creative strategies can substantially enhance the effectiveness of fundraising events and deliver social impact.

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