Welcome to the Guide to Content Marketing for Small Business

Content marketing is a strategic marketing approach that focuses on creating and sharing information targeting a specifc audience.

Good content needs to be relevant and useful, satisfy user search intent, be delivered consistently to motivate a consumer to take action.

Content marketing is a marathon, not a sprint. It can influence customer behaviour and helps build trust over time as you effectively communicate with your audience.

The Content Marketing Guide

Content Idea Generation

Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, the posts below can help.

Content Platforms

Content has grown beyond just being a tactic. Content really is air. It’s the thing that powers the entire customer journey. It’s the way for us to actually create the voice of our strategy.