Welcome to the Guide to Content Marketing for Small Business

Content marketing is a strategic marketing approach that focuses on creating and sharing information targeting a specifc audience.

Good content needs to be relevant and useful, satisfy user search intent, be delivered consistently to motivate a consumer to take action.

Content marketing is a marathon, not a sprint. It can influence customer behaviour and helps build trust over time as you effectively communicate with your audience.

The Content Marketing Guide

Content Strategy

You must use content as your voice of strategy, and the best way to do this is to produce content that focuses on education and building trust – all based on your core business objectives and message.

Content Idea Generation

Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, the posts below can help.

The Content Journey

As a person moves through the customer journey, you must hit them with content throughout the process to keep them engaged with your business.

Content Platforms

Content has grown beyond just being a tactic. Content really is air. It’s the thing that powers the entire customer journey. It’s the way for us to actually create the voice of our strategy.

Content Creation

For small business owners, finding the time to create high-quality content on a regular basis can seem impossible. With the ever-growing to-do list that so many business owners face, how can the content giant get taken care of without adding more to their plates?